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Meta-owned social media platform Instagram is internally testing 10-minute-long Reels. The ability to post long Reels will enable users to film and share content related to education, skits, makeup tutorials, and even post cooking recipes with instructions.
Initially spotted by known reverse engineer Alessandro Paluzzi on X, Instagram confirmed to TechCrunch that it is currently not testing the feature externally. Until now, users who wanted to share long-form video content on the platform had to divide it into multiple parts, making it a hassle for users to find the next video.
If Instagram decides to roll out the feature, the expanded time length will make it easier for both content creators and users to watch content and might result in increased engagement. It looks like Instagram is taking on TikTok by increasing the Reel limit from 3 minutes to 10 minutes. TikTok did the same thing with Reels in February last year.
Recently, Instagram head Adam Mosseri said the company was looking for ways to let creators engage better with their fans. In a post on the ‘IG updates’ channel, Mosseri said they were “testing the ability for public accounts to share comments from any public feed post or Reels to their stories.”
Earlier this month, Instagram added a bunch of new features to create and share on the platform such as adding music to carousels, collaborating with up to 3 friends on posts, and joining creators using the ‘Add Yours’ sticker.
