Can new services help Apple sell more iPhones, iPads and Macs? Maybe, just maybe

Let’s start with Apple News+. This is in a way a nightmare for publishers who have wanted people to move to their own sites or apps to consume the content they have invested in. But not everyone has the distribution might of a New York Times to play hardball and stay off the platform. This might mean good news for magazines though, as very few of them are online success despite being great offline products. Also, customers stand to benefit as they don’t need multiple apps or subscriptions to read these titles anymore.

Also read: Apple TV+, Apple News+, Apple Arcade and a credit card: Everything announced last night

Apple News+ is in a way a nightmare for publishers who have wanted people to move to their own sites or apps to consume the content they have invested in.

Now Apple TV+ offers original video content. But Apple has one trick up its sleeve. While a Netflix and Amazon Prime offers original content along with licensed shows and movies, Apple TV+ will offer only original content. But Apple has also expanded its audience for Apple TV by opening up the app for smart televisions of other brands along with Roku and Amazon’s FireTV. This seems like a leaf Tim Cook has taken out of Satya Nadella’s book.

By pulling in big guns line Steven Spielberg and Oprah Winfrey it might just be able to offer the content pull it needs.

With great quality Apple knows it can get people to pay, whatever the device or operating system its app is on. It has done this successfully by opening up Apple Music earlier. And by pulling in big guns line Steven Spielberg and Oprah Winfrey it might just be able to offer the content pull it needs.

Apple Arcade is the company’s premium subscription services for gaming.

The game is a bit more intense when it comes to Apple Arcade, its premium subscription services for gaming. It does two things — offer a platform and discoverability for niche, but good quality indie games, and also offers gamers a low cost option to access multiple games. The latter, with the right kind of titles, might just offer enough pull for some gamers to opt for an iPhone or another iOS or Mac device just to access these games. Gamers are that sort of customers. If Apple is to sell more devices because of a service, then it would have come full circle in terms of being a services company.

Apple being Apple, don’t be surprised if it manages this.