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Journalism of Courage
Samsung has finally decided to halt the production of Galaxy Note 7 and according to an IDC survey, nearly half of the Note 7 owners in the US will choose an Apple iPhone to replace their recalled device. IDC has surveyed 1,082 consumers online, out of which 24 are Note 7 users. While 507 are Samsung smartphone users, 347 people have used a Samsung phone in the past and 228 have never used the Samsung brand. However, the survey notes the recall is not likely to affect the Samsung brand and user’s future decisions to buy company’s products. “As challenging as the Note 7 recall has been for Samsung, the data in this survey indicate that most consumers are unaffected by this, which should be good news for Samsung,” said Ramon T. Llamas, research manager, Wearables and Mobile Phones.
The IDC report says 17 per cent of 24 users with Note 7 said they would choose another Samsung smartphone. “For the minority of Samsung customers who are unlikely to purchase a Samsung smartphone in the future, the company has to win back consumer trust. Thus far Samsung has offered monetary incentives but, at the heart of the matter, consumers want to learn the root causes of the problem and how Samsung intends to fix them,” Ramon added.
Samsung Galaxy Note 7 was a flagship device for the company. It was touted as a challenger for high-end devices such as Apple iPhone 7 and Google Pixel. While the recent Samsung Galaxy S7 series did well for the company, especially in India, it couldn’t replicate the success with Note 7. Samsung Galaxy Note 7 never went on sale in India.
