HMD’s ‘Barbie’ phone is here. It’s as pink as it gets and has no social media

Say hello to the ultimate HMD Barbie™ Flip Phone – it’s chic, it’s sleek, and yes, it’s PINK! 💖 Get yours here: https://t.co/MmrIkiUxsq#HMDBarbiePhone pic.twitter.com/3Zk9Ww0Tax

— HMD (@HMDdevices) August 28, 2024

The Barbie flip phone is a feature phone, meant for making calls and sending SMSes. It also has apps for music streaming, and a camera to take basic pictures.

Like some of the more recent Nokia-branded feature phones, HMD is pitching the Barbie flip phone as a device that will aid users’ “digital detox” endeavours. But in this case, it can be further stylised by colourful cases and accessories, the way Barbie dolls can be.

This flip phone has a highly reflective mirror-like finish on the outside with a tiny 1.77-inch monochrome cover display that shows time and date, and a secondary coloured 2.8-inch screen.

The retail box of Barbie phone will include two additional back covers. (Image credit: HMD)

Every aspect of the flip phone is designed to match the Barbie theme, including embossed Barbie-related emojis on the keyboard, a big Barbie logo, two additional easy-to-replace back covers and a beaded lanyard with customisable charms. It also includes a set of Barbie stickers, gems, and a pink-coloured cleaning cloth.

Other prominent features of the Barbie flip phone include a 0.3 MP camera with an LED flash, support for dual SIM with 4G networking capabilities, a 1,450 mAh battery with a USB-C port for charging, and a 3.5mm headphone jack.

Powered by the Unisoc T107 chip, the phone offers 64 MB of RAM and 128 MB of internal storage with a microSD card slot with support for up to 32 GB. The phone runs on S30+ with a “Barbie-themed user interface, Easter eggs, and apps including Malibu Snake, Digital balance tips, and Barbie meditation,” as per the company’s website.