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Meta expands safety tools to help older adults stay safe from online scams

Meta has launched new scam-prevention features on WhatsApp, Messenger, Facebook, and Instagram to better protect older adults online. The initiative also includes digital literacy programmes and awareness campaigns across India.

Meta’s new safety features aim to help older adults avoid scams on WhatsApp, Messenger, Facebook, and Instagram. (Image: Meta)Meta’s new safety features aim to help older adults avoid scams on WhatsApp, Messenger, Facebook, and Instagram. (Image: Meta)

Social media giant Meta, on Tuesday, October 21, announced a new set of anti-scam features and awareness initiatives to protect older users from online fraud. 

The latest development builds on the company’s ongoing efforts across WhatsApp, Facebook, Messenger, and Instagram to fortify user safety along with promoting digital literacy among senior users. 

On WhatsApp, users will now be alerted with a warning when they try to share their screen with an unknown contact during a video call. This move has been designed to prevent scams where fraudsters lure unsuspecting victims into sharing sensitive information such as bank details or verification codes.

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When it comes to Messenger, Meta has introduced AI-powered scam detection in chat conversations. For instance, when a suspicious message is received from a new contact, users will be alerted, and they can even choose to send recent messages for AI review. If the system detects a potential scam, users will receive contextual information about common scams and options to block or report the account.

Meanwhile, across Facebook, Messenger, and WhatsApp, Meta is rolling out Passkey login support, enabling users to sign in securely using their fingerprint, face, or PIN. Users can also perform security checkups on Facebook and Instagram or a privacy checkup on WhatsApp to review settings and opt for stronger protections.

Meta is also strengthening its collaboration with the Department of Telecommunications (DoT) through its ‘Scams Se Bacho’ campaign. Under this collaboration, the company is creating multilingual video content to help senior citizens identify and report online scams.

Meta has also extended support to the Saksham Senior initiative, which conducts digital literacy sessions across major Indian cities. The programme offers resources on topics like scam prevention, misinformation awareness, and online safety, helping older adults navigate the digital world with confidence.

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How to stay safe online?

Meta’s advisory for older adults and families includes some practical steps to reduce exposure to scams. Firstly, be cautious of unsolicited messages or calls. Users are advised to never share personal or financial information like account numbers or OTPs in response to unexpected contact.

Experts suggest pausing before acting. Scammers rely on panic and urgency, so it is wise to take time to verify claims with a trusted friend or family member.

Always use official customer support channels. The company strongly recommends always reaching out through verified websites or helplines instead of clicking on random links or responding on public forums.

Moreover, families are also encouraged to help senior members install privacy updates, enable two-factor authentication, and discuss common scam patterns such as fake investment offers, tech support fraud, and phishing attempts.

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