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Epic Games has announced plans to launch its digital game store on iOS and Android devices later this year.
The decision comes in the wake of the European Union’s Digital Markets Act, which took effect this month. The new legislation has paved the way for Epic Games to introduce its own app store and challenge the dominance of the App Store and the Play Store on their respective platforms.
At the heart of Epic Games’ strategy is a more developer-friendly revenue sharing model. While Google and Apple both take a higher cut on sales through their app stores (up to 30%), Epic Games has promised to charge developers a more modest 12% commission on their earnings.
Epic Games’ CEO, Tim Sweeney, has been a vocal critic of the 70-30 revenue split imposed by tech giants like Apple and Google on their respective app stores. The company had even sued both companies, alleging monopolistic behaviour in the mobile gaming market.
According to Epic Games, the upcoming store will offer “amazing games for everyone” and provide developers with “the same fair terms” they enjoy on the PC platform. This means that developers will keep 88% of their revenue, regardless of the platform they choose to distribute their games on.
While details are still scarce, Fortnite will obviously be among the titles available on the new store. However, the company has yet to reveal the full lineup of games that will populate the store at launch.
The final look of the upcoming store is also unknown – the officially shared images have been marked as a “concept” so we’ll have to wait to see how it actually turns out.
