Adobe’s new Illustrator tool uses generative AI to change colour schemes in artwork

Called Generative Recolor, the tool simplifies the colouring process by eliminating the need to manually adjust each individual object in the artwork.

Generative Recolor is available, starting today. (Image: Adobe)

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Adobe has unveiled a new tool in Illustrator that lets designers quickly change the colours in vector artwork using simple text-based prompts. The tool harnesses the power of generative AI, specifically Firefly – Adobe’s family of generative AI models – to automate what used to be a manual process.

Debuting today, Generative Recolor allows artists to express their vision in words, such as “noon in the desert” or “midnight in the jungle”, and then automatically applies colours to their vector graphics. This innovative technology simplifies the colouring process by eliminating the need to manually adjust each individual object in the artwork.

Adobe says that Generative Recolor is ideal for advertising, marketing graphics, digital drawings, and illustrations – or simply inspiration and mood boarding. Designers can test product packaging designs in multiple colour options, see ads in different seasonal variations, and produce illustrations in countless colour combinations.

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“Previously, brands created colour variations manually every time they developed new packaging, rethought logo colour options before a rebrand or redesigned their websites; now, with Firefly-powered assistance, designers will be able to dramatically accelerate time-consuming colour processes, freeing their time for more creative and less tedious tasks,” reads Adobe’s press release.

Alongside Generative Recolor, the latest Illustrator release also includes a collection of other new features and innovations, including Retype (beta), new Layers functionalities and improvements to Image Trace. You can now try out Generative Recolor and Retype as betas in Illustrator, as well as enjoy the improved Layers and Image Trace features.

Adobe Firefly is a creative generative AI engine that can produce extraordinary new content from simple text prompts. It is currently available in Adobe Photoshop as Generative Fill (beta), a tool that can add, extend, or remove content from images. With the addition of Generative Recolor, Adobe Illustrator has gained its first feature as part of Firefly.

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