Adobe and Runway partner to bring next-generation AI video tools to creators

The collaboration brings early access to Runway’s new Gen-4.5 video model inside Adobe Firefly, allowing creators to generate and refine AI-powered video content.

The two companies will also be jointly developing specialised AI video features to be available exclusively within Adobe applications. (Image: Adobe)

Adobe, on Friday, December 19, announced a multi-year strategic partnership with AI video startup Runway to develop and deliver advanced generative video capabilities for creators, brands, and studios. With this Runway’s latest and most advanced video generation models will be integrated into Adobe’s creative ecosystem. The collaboration is marked by the early access to Runway’s new Gen-4.5 model in the Adobe FireFly app.

“As AI transforms video production, pros are turning to Adobe’s creative ecosystem – from Firefly to Premiere to After Effects – to imagine, craft and scale their stories across every screen,” said Ely Greenfield, chief technology officer and senior vice president, digital media, Adobe.

“Runway’s generative video innovation combined with Adobe’s trusted pro workflows will help creators and brands expand their creative potential and meet the growing demands of modern content and media production.”

With this deal, Adobe is also now Runway’s preferred API creativity partner, allowing Adobe customers to access Runway’s latest video models much ahead of their public release. The two companies will also be jointly developing specialised AI video features to be available exclusively within Adobe applications, beginning with Firefly, the company’s all-in-one generative AI studio.

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The software giant said that the partnership is aimed at making generative video a dependable part of professional video workflows, particularly as demand grows for short-form, social, streaming and branded content. Besides, both companies also plan to work closely with independent filmmakers, major studios, agencies, streaming platforms and large enterprises to integrate these tools into real-world production pipelines.

Firefly users can now access Runway’s Gen-4.5 model before its wider rollout. The AI company claims that the new model delivers enhanced motion, stronger prompt adherence, and higher visual fidelity. And all these allow creators to generate complex scenes with consistent characters, realistic physics and coherent movement across shots. Users can generate video clips from text prompts, experiment with pacing and visual styles, and then refine the output using Firefly’s video editor.

Moreover, the generated content can also be transferred into Adobe Creative Cloud applications such as Premiere Pro and After Effects for further editing, compositing and finishing, allowing AI-generated footage to sit alongside traditional video assets in professional workflows.

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Runway co-founder and CEO Cristóbal Valenzuela said the partnership would bring the company’s latest generative video technology to a wider audience of storytellers by embedding it directly into tools already used across the creative industry.

The partnership also strengthens Adobe Firefly’s position as a multi-model generative AI platform. In addition to Adobe’s own commercially safe Firefly models, users can access partner models from companies such as Runway, Google, OpenAI, Luma AI, ElevenLabs, Black Forest Labs and others, as well as custom models trained on a creator’s own style.