Jo mera hai woh tera hai,jo tera hai woh mera.This chirpy,cheery Airtel ad has become a runaway hit on television,and not only with the Wassup generation like my daughters. I watch it as unfailingly. Indeed,as repeatedly as I used to watch Mile sur mera tumhara,a hummable ode to national integration,on Doordarshan in the late 1980s.
There is romance in the songmonsoon,Mumbais Marine Drive,and a happy bunch of college-going girls and boys belonging to the Facebook and Twitter age. But there is also abundant youthful idealism. I,me,myself. boring hai,us and we interesting hai/ Internet hai toh friendship hai,Friendship hai toh sharing hai. The lyrics then become profoundly philosophical,without ceasing to be merry: Main aur tu se hum bane,Hum se bane hum sab/Sab se jude toh zindagi,Hey! zindagi wassup!
I dont know whose super-creative mind has produced this lovely song,but that person,like me,is surely a socialist at heart. She or he believes that this beautiful world of ours belongs to all,and that its beauty can be experienced by all in their lives to the extent that we promote the ethic of sharing and caring,and strengthen the sense of belonging. Such idealism comes naturally to the youth of every generation,as naturally as making friends and falling in love. Indeed,the two naturals are integrally inter-related. There is as Erich Fromm argues in his classic The Art of Lovinga powerfully unselfish and humanising quality about both sensual love and the desire to see,and fight for,a better life for all. Wassup may sound like a trendy concoction of words by teenagers eager to begin a casual chat. However,to me,the phrase zindagi wassup! connotes a deeply felt personal and collective conversation of young minds with Life,which bears infinite promises and future blessings for them and the entire humanity.
Its now widely recognised that owning a mobile phone and using the Internet have become aspirational for young Indians. Indeed,in a global poll,conducted by TIME in its latest special issue on how the mobile phone is changing the world,Indians have put far greater faith in the latest technology than those belonging to any other country. However,its important to also recognise that young and educated Indians attachment to technology is aspirational in a wider and deeper senseand not only in the narrow sense of whats in it for me? The youth in India,and indeed in every other part of the globe,are subliminally seeing in the Internet a new tool and a historic new prospect to create a better world. A Brave New World of friendship without borders and barriersof caste,religion,gender,nationality,social and economic status,and ideology. A world of equal opportunities reshaped by netizens themselves,who will make sharing and caring the new social norm. A world without exploitation,imperialist domination,wars,prejudice and injustice.
This may sound utopian and far-fetched,but such clearly is the aspiration of the youth,as subtly conveyed by the Airtel ad itself. For proof,look at the Che Guevara poster in its opening shots. If there is one globally embraced icon that conveys the aspiration for a better world,it is the face of Commandate Che,who became a martyr to his ideals in 1967. Communisms collapse around the world,and the ongoing fading away of Fidel Castros regime in Cuba itself,have done nothing to diminish young and old peoples fascination for Ches revolutionary idealism.
Che remains my hero too. But the one slightly troubling question that crossed my mind when I saw his poster in the Airtel ad was this: Why didnt the ad makers use Mahatma Gandhis portrait to convey the same message,if at all they wanted to convey the message that young netizens are not only fun-loving but also idealistic and historys change-agents?
The answer is obvious. Most people,including those who admire the Mahatma,believe that he was opposed to science,technology,industrialisation,modernisation,and the joy of sensual love. Hence,they view him as an unromantic ascetic who is alien to the world of the Internet,undoubtedly the greatest creation of modern science. True,Gandhiji remains a venerable messenger of Truth and Nonviolence,but how can a person who championed khadi and the charkha (both of which are symbols of primitive technology,and both having now become almost non-existent and irrelevant) be an icon for the denizens of the digital era?
Dear readersespecially,dear young readers of this column,my own conviction is that no great history-changing personality can be a more relevant icon for the Internet Age than that old saintly man,that uncompromising apostle of global peace and fellowship,for whom khadi and the charkha represented science,spiritualism,nationalism,internationalism,environmentalism,social justice and gender justice,all rolled into one. Indeed,Gandhian thought is indispensable also for the future ethics-guided evolution of the Internet,in a way that its perils can be minimised and its breathtakingly benign potential maximised. If you are puzzled,and want to know the basis of my conviction,kindly pick up a copy of my new book Music of the Spinning Wheel: Mahatma Gandhis Manifesto for the Internet Age. Published by Amaryllis (725 pages),it will be released by our beloved former President Dr APJ Abdul Kalam at 6 p.m. on Tuesday,September 4,at Gandhi Smriti in New Delhi. It is my own personal re-discovery of my greatest hero. It is also a reasoned narrative on why the Mahatma and the Internet are,well,Made for Each Other.
sudheenkulkarni@gmail.com