Premium
This is an archive article published on March 6, 1999

YES Ma’am!

Sneh popli, Executive president (North India),inter advertising inc.Sneh Popli is not your routine next-door grandmother. The lady has be...

.

Sneh popli, Executive president (North India),inter advertising inc.

Sneh Popli is not your routine next-door grandmother. The lady has been the head of the local unit of an advertising agency as well for years now. When she was in her mid-twenties, she started space-marketing for newspapers and magazines at New Delhi at the behest of a friend. Married, mother of two kids, she wanted something meaningful to occupy herself. "Not for me the kitty parties and the card-playing sessions. I was the busy housewife when one of my friends urged me to take up space-marketing. I was keen on her offer, but my husband was not so sure. He said I could give it a shot and quit if it did not work out. So it was a challenge for me really; to prove my mettle and make a success of the venture." A success she has been indeed. When she started out, she was a raw graduate stepping into a new world. Today, she is the executive director for north India of Inter Communication Inc.

"When I moved to Chandigarh after my husband got transferred here, people told him that this was not the right profession for women. He simply told them that this was my profession, and I would learn to manage. I did," she says firmly.

Story continues below this ad

It took time, though. "I had to learn the little things here. One, do not shake hands with men even when you meet them professionally, as was the practice in Delhi. Namaste from a distance was the better option. Also, I had to work to convince people that I meant business; I was not there simply to meet them and look charming. And of course, never dine with a client outside; it has to be either in a group or with the family. All this simply because I was a woman; few people realised that you were a professional too."

While the quality of leadership is a must in a boss, whether a man or a woman, Sneh says a woman boss has to face other problems. "People seem to have a problem in accepting a woman boss, and you can deal with it firmly only if you know your job and are good at it." But the staff is not of much help when it comes to tough situations. "During the days of terrorism, I was working in my office when a person came and threatened me with dire consequences if I did not get his material published. All the employees sat around quietly while I grappled with the situation and stuck to my ground," she recalls. "Thank goodness things were resolved without a major crisis."Her family, says Sneh, has been big support. "Now, when I sometimes mention that I may quit, my children put me off. They say you are happier when you are working, so please continue," she chuckles. And while she does, the goal is to reach greater heights.

Latest Comment
Post Comment
Read Comments
Advertisement
Advertisement
Advertisement
Advertisement