Wynn Telecom appoints media agencies

Wynn Telecom Limited has appointed Dentsu Creative Impact as its creative agency.

Wynn Telecom Limited which recently announced its foray into mobile handset business under brand ‘Wynncom’ has appointed Dentsu Creative Impact as its creative agency,while Karishma Initiative and Alliance Advertising are appointed as Media agencies.

On the occasion Arvind R. Vohra,Co-Founder & Managing Director,Wynn Telecom Ltd. said,”We are pleased to have Dentsu,Karishma Initiative and Alliance as our Creative & Media planning partners because of their extensive understanding of the corporate and strategic requirements of the business.”

The agencies were finalized through a multi level pitching process among 4 agencies under each category. Dentsu Creative Impact will be handling the creative part of the business.

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The media business would be largely driven by Karishma Initiative while special activations and properties related to sports would be done by Alliance Advertising.

“Wynn Telecom will launch a 360 degree integrated campaign across media vehicles capitalizing on the recently signed bollywood celebrity. The objective is to do traditional things differently and to break the clutter” said Naved Chaudhary,Head Marketing,Wynn Telecom. He adds further,the Marketing budget for current FY would be in excess of INR 30Cr spread across Television,Print,Outdoors and Online mediums.

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