Videocon d2h has launched A-la-carte services for its customers. These A-la-carte channel offerings will allow customers to choose and pay for the channels they want to watch in any category. Videocon d2h has launched services keeping the needs of the growing market in mind. Videocon d2h has very strong regional content for their specific audiences along with all the sports channels on board. Saurabh Dhoot Director Videocon Group said,Our A-La-Carte services will enable audicnes to choose channels as per their choice. We are rolling out the service within a week so that our subscribers can choose and enjoy as per their choice now. Stressing on this regional thrust,Dhoot said,"Our objective is to catalyse our penetration in these markets and we firmly believe that campaigns needs to be tailored for the local markets. A familiar face that endorses a trusted brand like Videocon d2h is impetus for the regions. Videocon d2h has thus,introduced leading faces from various regions as their regional mascots such as Sachin Pilgaonkar for Marathi Devotional Channel,Manoj Tiwari for Hamaar Geet Bhojpuri music,Archita Sahu for Oriya devotional Channels,Sukhwinder Singh for Gurbaani and Punjabi Speaking audiences and Prasenjit Chatterjee for Bengali devotional channel shall endorse Videocon d2h in the respective regions. They have also introduced 5 exclusive regional content channels on Active Music space for their regional audience. Customers can choose & listen to their favorite songs on their DTH platform easily.Dhoot further adds,We are confident that with Our Active Music services we will be in a position to create,not only a differential in the market,but achieve better penetration,through the exclusivity of content and relevant local flavor. This will help us achieve better ARPU's while adding subscribers.
