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This is an archive article published on July 19, 2012

Pharma code voluntary for 6 months: Govt

The pharma industry already has a code of conduct but this is the first time the government is stepping in to frame its own code.

In a stakeholders meeting on the Uniform Code of Pharma Marketing Practices,the government on Wednesday told the pharma industry that the code would be voluntary for six months and if there is no difference in the present practice of offering incentives to doctor for prescriptions,it could be made mandatory. The code,which was drafted last year,bans gifts for doctors as well as sponsored foreign trips.

It was envisaged in the wake of allegations that patients were being forced to buy expensive brands of drugs to serve the interests of doctors who were lured by promises of expensive gifts and foreign junkets.

The pharma industry already has a code of conduct but this is the first time the government is stepping in to frame its own code.

Representatives of the pharmaceutical industry said that the code should be voluntary rather than mandatory and offered to have an ombudsman to ensure compliance.

We are hoping to have the code in place by August. We suggested that if it does not work for six months on a voluntary basis,it would be made mandatory and we have all the legal powers to do that, said a senior official in the Ministry of Chemicals and Fertilisers.

The industry has raised objections about several clauses in the code,including the restriction on the number of samples to be given. The code,they felt,was too harsh and should instead be aligned to the existing guidelines for doctors as prescribed by the Medical Council of India.

The Organisation of Pharmaceutical Producers of India has already put in place its own code of conduct and updated it with the revision of Medical Council of India guidelines.

 

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