PC usage in urban India doubles in three years

Concentration and fragmentation paradox is most pronounced in the PC market with the top 76 cities accounting for nearly 55 of the recent home computer purchases with the remaining 45 of the purchases being made by consumers from across 4,500 cities. The study was conducted across 82 cities sampling over 19,000 households.

The study found that in 2006,41 of the PC non-owners opted to put desktops in their wishlist while only a mere 17 opted for notebooks. However,in 2009 the percentage of non owners opting for notebooks in their wishlist doubled to 31 while those opting for a desktop PC stayed relatively flat at 44.

The quantum jump in PC desirability is across user profiles,socio-economic segments as well as town classes,which reiterates the universal acceptance and relevance of computers in enhancing today and shaping a better tomorrow, Prakash Bagri,director marketing,Intel South Asia,said.