Mobile Marketing Association announces repositioning

Repositioning redefines the MMAs role in promoting and enabling the global mobile marketing opportunity.

The MMA (Mobile Marketing Association) announced a repositioning to enhance the MMAs effectiveness at the global,regional and national levels,and to create additional membership benefits.

The repositioning is based on feedback from a survey of members and non-member companies,across four regions,representing all players in the mobile marketing value chain; on a global market assessment,its challenges and its opportunities; and the expanded MMA global presence.

The objective was to identify ways that the organization could evolve to better meet members needs and provide greater visibility for the mobile marketing opportunity.

Story continues below this ad

The repositioning also acknowledges the changing face of mobile marketing. In its formative years,the MMA placed great emphasis on helping build a global industry,creating standards and guidelines to support the growth of a new industry, said Federico Pisani Massamormile,the MMAs Global Board Chairman and Interim CEO.

In many ways,the need to act as evangelists for the mobile channel has evolved into to a need to get brands and agencies to increase spend on a channel theyre now aware of. Marketers understand the need to include mobile in their plans,but still need support to find the right role for mobile in the marketing mix. We aim to make mobile an indispensable part of the marketing mix.

The repositioned MMA will concentrate its efforts on what it believes to be the five building blocks of the industry.

‘Given stale food, locked up’: Truck cleaner on ‘abduction’ horror at Khedkar residence

Cities22 min ago

A truck cleaner in Navi Mumbai was rescued by the police after being abducted by the father of a sacked IAS officer. The victim was held captive, given stale food, and threatened with murder. The accused demanded compensation for their damaged car and threatened to kill the victim if not paid. The accused have been charged with extortion and destruction of evidence.

View all shorts

Live Blog