Google to pay 22mn for violating privacy

The settlement is part of the FTC8217;s ongoing efforts make sure companies live up to the privacy promises they make to consumers,and is the largest penalty the agency has ever obtained for a violation of a Commission order.

In addition to the civil penalty,the order also requires Google to disable all the tracking cookies it had said it would not place on consumers8217; computers.

8220;The record setting penalty in this matter sends a clear message to all companies under an FTC privacy order,8221; said Jon Leibowitz,Chairman of the FTC.

In its complaint,the FTC charged that for several months in 2011 and 2012,Google placed a certain advertising tracking cookie on the computers of Safari users who visited sites within Google8217;s DoubleClick advertising network,although Google had previously told these users they would automatically be opted out of such tracking,as a result of the default settings of the Safari browser used in Macs,iPhones and iPads.

According to the FTC8217;s complaint,Google specifically told Safari users that because the Safari browser is set by default to block third-party cookies,as long as users do not change their browser settings,this setting 8220;effectively accomplishes the same thing as opting out of this particular Google advertising tracking cookie.8221;

In addition,Google represented that it is a member of an industry group called the Network Advertising Initiative,which requires members to adhere to its self-regulatory code of conduct,including disclosure of their data collection and use practices.

Despite these promises,the FTC charged that Google placed advertising tracking cookies on consumers8217; computers,in many cases by circumventing the Safari browser8217;s default cookie-blocking setting.

Google exploited an exception to the browser8217;s default setting to place a temporary cookie from the DoubleClick domain.

Because of the particular operation of the Safari browser,that initial temporary cookie opened the door to all cookies from the DoubleClick domain,including the Google advertising tracking cookie that Google had represented would be blocked from Safari browsers.

The FTC charged that Google8217;s misrepresentations violated a settlement it reached with the agency in October 2011,which barred Google from 8211; 8211; among other things 8211; 8211; misrepresenting the extent to which consumers can exercise control over the collection of their information.

The earlier settlement resolved FTC charges that Google used deceptive tactics and violated its privacy promises when it launched its social network,Google Buzz.