Disruptive growth is the MANTRA

Disruption of the tablet:
Increasing availability of multiple screens tablets and large screen smart phones,opening of 3G and crashing access prices,will enable audience to consume digital content in ways that could not be imagined till now. The tablet will push digital laggards in India on to the content consumption platform. It will open new retail engagement and media-by-subscription platforms likely to be piloted in year 2011.

The new sponsored search:
The new search will go mobile and local. Absolute search volumes on Google are already witnessing a slowdown in growth and decline in key markets. Paid and silent Partnerships between Google and content providers mean consumers will increasingly access what providers paid for movie listings,cricket scores,event listings etc.

The new web entertainment era: Indian Internet in 2011 will see emergence of new entertainment era as production houses like Balaji Telefilms wake up to the possibilities of this new mass media.

Smartphones meet PSP:
Casual gamers are more likely to be downloading and playing apps on smart phones and stall the demand for portable gaming devices. Mobile gaming will become a bigger habit and consume more time than what is currently spent on social networks. Adults,both urban and rural,will adopt gaming also.

Death of Flash:
No Steve Jobs is not paying us to write this,but the writing is truly on the wall! The top web design trends of 2011,are all ready to trash Flash. Hello HTML5!

Facebook brand pages:
Static brands selling unchanging products say some awful chinese noodles will fumble big time with their 200,000 strong communities,built with TLC and lots of money,with nowhere to go to.

Branded mobile apps 2.0:
Likely to take more advantage of phones8217; native features,mobile apps branded will serve as gateways to content,tools,services for the average mobile consumer.

Paid content will start coming back:
The evolved Internet audience will,willy-nilly,start paying for premium content from trusted providers news,entertainment,business content. Paid content might be down-loadable movies,web episodes or even music.

Audience behaviour:
The digital media audience will shift incessantly from screen to screen,often multitasking and challenging new media with little attention. Internet TV will make inroads in Indian homes and we may will be browsing YouTube on our LED TVs,and watching TV on our mobile phones.

Location,Location,Location:
All new services in 2011 will focus on location,as mobile platforms seamlessly bridge access to the Holy Grail for marketers. In 2011,as more people opt in to declare their location,search and advertising will witness the first meaningful change in a decade.