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This is an archive article published on March 24, 2011

Disinvestment department asks PSUs to build brand image

It has also issued detailed norms of investor relations practices for all Central public sector enterprises so that they enjoy a relation of trust with their shareholders.

Keen to ensure that its sell-off programme meets with unparalleled success,the department of disinvestment in the finance ministry has asked all state-run firms to maintain a positive brand image. It has also issued detailed norms of investor relations practices for all Central public sector enterprises so that they enjoy a relation of trust with their shareholders.

In a detailed booklet on investor relations,the department of disinvestment has also asked state-run firms to organise meetings of prospective as well as actual investors with analysts and senior management so as to provide a clearer picture of their finances and prospects.

Significantly,it has also called on firms to track changes in shareholding performance as well as trends in share price of its own stock as well as those of its peers. Further,price sensitive information should be vetted and approved by senior management before being made public.

An important offshoot arising from the Departments mandate of overseeing the disinvestment process is the Departments endeavours that all CPSEs currently listed and CPSEs that may be listed going forward adopt and follow best practices in corporate governance and investor relations, the department has said,adding that following best practices in corporate governance and investor relations would go a long way in enhancing the long-term sustainable value for stakeholders.

To this end,it has asked all state-run firms to set up a separate office for dealing with shareholders,provide timely and detailed information on financial performance and corporate strategy as well as initiate strategies to showcase their strengths and abilities vis-a-vis rival private sector firms.

 

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