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This is an archive article published on November 25, 2013

Amazon engaging with govt on easing FDI in e-commerce

We are engaging with the government to relax FDI norms in e-commerce space,Amazon GM said.

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Retail giant Amazon.com has said it is engaging with the government for relaxing foreign investment norms in e-commerce,following which it will adopt a hybrid model to start product retailing.

We believe FDI in e-commerce is good for the customers. Not only will they get more choices but it will also improve the level customer service for the industry, Amazon director and GM (seller services) Amit Deshpande said.

We are engaging with the government to relax FDI norms in e-commerce space, he added.

Deshpande said that once the government relaxes FDI in e-commerce,Amazon.in will follow a hybrid model where apart from marketplace model,we will begin retailing products. The company currently operates with marketplace model. Under this model,Amazon.in will not sell products directly to customers but only provide a platform to sellers.

 

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