Retail giant Wal-Mart, now eyeing the Indian market, will be sponsor of the Bollywood Movie Awards this year.
The awards in various categories are given on the basis of preference expressed by South Asians settled abroad in a poll conducted by Bollywood Group over several weeks. Chairman and CEO of Bollywood Group Kamal Dandona today said he expects leading filmmakers and artistes to attend the award function which will he held in New York on May 26.
“Bollywood brings an important cultural experience and rich history to the city of New York while contributing to the influence of American cinema,” said Esther Silver-Parker, Senior Vice President, Diversity Relations, Wal-Mart Stores, Inc.
“As a global retailer, it’s important that we demonstrate our commitment to diversity. Supporting the Bollywood Awards is a great opportunity for us to further promote the initiatives of the Asian American and Pacific-Islander community,” he added.