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This is an archive article published on August 17, 2004
The Year8217;s biggest cricket match
On Tuesday, the BCCI will announce which channel has been awarded telecast rights for the next four years. First auctioned in 1994 for 9 ...
On Tuesday, the BCCI will announce which channel has been awarded telecast rights for the next four years. First auctioned in 1994 for 9 million, the TV rights may fetch up to 30 times that amount now.
WHAT8217;S ON SALE
Cable TV rights to all India8217;s Test and ODI matches at home from 2004-08
WHY IT8217;S HOT
Money: cricket in India fetches the most ad revenue from the sport anywhere in the world
LAST SALE PRICE
48m for 5-yr deal in 1999
THE MAIN PLAYERS
Five: Zee, ESPN-Star ESS, Prasar Bharti, Sony Max, Ten Sports8212;the first two are serious contenders
WHAT THEY8217;VE BID
Zee: 260m Rs 1200 cr Rs 95 cr for domestic cricket
ESS: 230m Rs 1100 cr l Prasar Bharti: 150m Rs 675 cr
Sony Max: 140m Rs 630 cr
Ten Sports: 115m Rs 517 cr
WHAT THEY8217;VE PROMISED
It8217;s not just rights, there are duties too. If what Zee or ESS promise comes true, Indian cricket is set for a sea change
Zee: Will raise domestic cricket with Rs 95 cr and 52-72 days of live coverage
ESS: 100 days of live domestic coverage daily packages on all domestic events
THE WINNING EDGE
Zee: Reach, number of channels and hard cash
ESS: Track record in sports broadcasting, expertise
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