
NEW DELHI, Dec 29: Where is the best place to go shopping for books these days? On the Internet, of course. The Internet gives small booksellers an opportunity to reach out to a large number of potential buyers. Hoping to make the best use of this potential, Browser recently opened in Chandigarh8217;s Sector 35.
It caters to the city but it also beckons to small-town Punjab and remote areas of Himachal and has even been picking up customers in Delhi.
Browser8217;s owner is one Pankaj P Singh, who felt that Chandigarh deserved a books-only bookshop which did not sell cards and music cassettes.
The result is that Browser provides a wide range of titles available in India and plugs into the world through Internet, allowing customers to search the shelves of cyber bookstores.
The Browser Club, of which one can become a member with a Rs 400 purchase, gives customers an account number which entitles them to savings up to 20 per cent. That in turn can provide books worth Rs 3,600 when purchases total up to Rs 18,000.
Browser Club members get updated information on bestsellers and new releases, downloaded from the Net every 15 days. They arrive by mail at the beginning of each month.
Those living in far away places like Kangra or elsewhere in Punjab can place orders by mail or phone and the books are delivered by courier without any extra cost. Browser8217;s Net-access allows Pankaj Singh to fish out any book that is out of print and procure it for the customer or import books that are not available in India.
The idea of Net shopping for books sparked off in the United States, with Amazon.Com of Seattle cornering the online market two years ago.
The Web provides specific details on each book, its status in the release year, synopsis and reviews.