
As the revision of electoral rolls in Karnataka concluded last week, Rajya Sabha member Rajeev Chandrasekhar had a distinct sense of satisfaction.
As someone who undertook a special effort to motivate people to enroll themselves as voters, he could take some credit for the enrolment of fresh voters at the end of the day.
An industrialist, Chandrasekhar inserted advertisements in English and Kannada, both print and visual, for one entire week to ensure that people became aware of the process and joined it. “Your vote matters,” the advertisements said, calling upon people to “elect those legislators and corporators who will work towards solving your problems, rather than sloganeering and indulging in ideological diatribe.”
The success of his campaign can be gauged from the fact that the website bengaluruvedike.org recorded over 156,000 hits.


