Planned strategy for competitive marketing must, says Oswal

Azhar Kazmi, a renowned academician from Aligarh University, who mainly dwelt upon the details of competitive advantage, building strategic capabilities and the response from Indian corporate sector, presented his theory by quoting examples from Indian companies, said that competitive advantage could be had through the route of buildings strategic advantages in this modern era of high technology.

R.K. Jain retd emphasised on the role of human resource development to gain competitive advantage. The deputy director of institute, while presenting the detailed report, including the future plans, like introduction of various courses in the institute, new campus construction etc. stated that in the year 1991 different companies entered in India to provide the opportunity to further develop the economic growth rate. Many of them had put up their units on Ambala-Chandigarh highway, near Ambala town.