Tags:
Journalism of Courage
He turned his Rs 15-crore family business 8212; Jalandhar Motor Agency Delhi Limited 8212; into a Rs 60-crore one and set up shop for General Motors India Limited, the makers of the Opel Astra.
Aditya Vij, 39, Vice President, Marketing, GMIL, got introduced to General Motors while doing his MBA in Switzerland, after doing B. Com Hons from Shri Ram College of Commerce and Chartered Accountancy from ICAI, Delhi. In 1989, Vij returned to India and in 1991, he was appointed Manager, New Product Development, General Motors Europe.
In 1995, Vij was at the General Motors8217; international headquarters 8212; Zurich. 8220;I handled the launch of Vectra. And then came GMIL. He started from scratch 8212; developing a retail and dealer network, establishing the brand and setting up the infrastructure for after-sales.8221;
