Madness

Twenty teams were short-listed from the original 53 during the elimination rounds held on the first two days. Unlike the elims, the participants for the finals could not use any props, except for one unplugged instrument, and were not allowed to campaign and publicise their product around the campus. But no doubt, the themes for the finals remained just as crazy and innovative.

The TV commercials and radio jingles that were finally presented on stage turned out to be as insane as the products given. The girls from the B.N. College of Architecture BNCA took a cue from the movie Bombay Boys for their theme Bhaigiri Classes8217;, while the team from MMCA filched the lines Chahe Tum Kuch Na Kaho, Humne Sun Liya for their Gossip-Hearing Machine.8217;

This witty side of Brouhaha The Fun Village was judged by D. Sanjay of Magnum Communication, Jagdish Patankar of Market Missionaries, Prakash Bang of Quiksel and Dinkar Shiledar of Mona Advertising. The advertisements were judged on creativity/innovation and presentation. Complimenting the organisers and the participants, one of the judges remarked, 8220;These guys will give us tough competition if they get into the ad world,8221; while another judge said that the credit must go to the organisers, who thought of such creative topics.