In a capsule

DJ Bhanu8217;s instant cure to last night8217;s hangover

Responsible partying 8211; can there be a worse sounding oxymoron! Who the hell party8217;s responsibly! 8220;But those who do, always carry PartySmart,8221; DJ Bhanu and Business Head, Lifestyle Products, Himalaya Healthcare Humayun Farid flash a perfect 32 and pat their backs on finding the perfect way to sell their product 8211; PartySmart, capsule for preventing those horrible hangovers 8211; evidence of a party well attended. 8220;At the party itself,8221; says Humayun. Now that8217;s a real good one! No, seriously it is. It8217;s an over the counter capsule alright, but like condoms, timing is of prime importance here for the capsule8217;s quite a lifesaver. 8220;And the best thing is it8217;s herbal, and doesn8217;t enhance or diminish the high. You can have before, after or during the party, and if you8217;ve forgotten, then before going to bed with water or your drink,8221; prescribes Humayun. While the capsule has been in the market for a couple of years now, it8217;s the marketing that has shot the sales up to a million. As part of the strategy, PartySmart guys roped in the people who make you party. 8220;Which includes DJ Nikhil Chinappa, Infected Mushroom, an international trance-music group, DJ Skazi from Israel, all of whom support the idea of responsible partying,8221; tells Humayun, adding another name to the list, Ludhiana8217;s DJ Bhanu. 8220;Punjabi8217;s love to party, and we want them to enjoy smartly, reach work next day fresh and fit,8221; Humayun cites the reason for venturing into the Punjab territory and selling a smart lifestyle.

While they are going to be out with more lifestyle products, we take timeout and congratulate DJ Bhanu on finally bagging the registration of his Studio 69. 8220;Took me nine years,8221; he tells us of the battle for this internationally famous 8216;naughty name8217; and club. Into DJ training, artist and event management, Bhanu continues to climb up the ladder. He8217;s already on his next production, an original single Punjabi track with four different versions. 8220;It8217;s brand-new, complete with the dhol, algoza etc, and is your Punju answer to clubs and DJs,8221; he rolls the dice to another new 8211; a three member percussion band called Total Mukti. 8220;These guys and I have a jugalbandi on the floor,8221; he says. For Bhanu, innovation is the key to growth. 8220;You can8217;t be a mobile DJ all your life, you8217;ve got to try everything,8221; no wonder he8217;s signed up for live sound with Gurdas Mann and has provided the same to Boney M too.

If it8217;s a Los Lobos track, it8217;s a DJ Bhanu rookie, 8220;that8217;s the trademark,8221; he gives it away, now endorsing PartySmart too on the floor. 8220;Drinking can never be responsible, but yes, this capsule prevents a lot of things. It increases your lifespan.8221; Long live the party pooper!