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This is an archive article published on July 21, 2004

145;Documentary was a hoax146;

With his new film The Village coming out, filmmaker M. Night Shyamalan and the Sci Fi Channel may have hoped to create the type of unconvent...

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With his new film The Village coming out, filmmaker M. Night Shyamalan and the Sci Fi Channel may have hoped to create the type of unconventional marketing stunts that made The Blair Witch Project a phenomenon five years ago.

Instead, the cable network has been forced to admit that the 8216;8216;unauthorised documentary8217;8217; it aired on Sunday night on Shyamalan8217;s 8216;8216;buried secret8217;8217; was part of an elaborate hoax gone awry.

The deception was part of a 8216;8216;guerrilla marketing campaign8217;8217; that went too far, network president Bonnie Hammer said on Friday.

Sci Fi claimed last month that Shyamalan had stopped participating with the channel8217;s documentary about his life when the questions got too personal. Documentarians Nathaniel Kahn and Callum Greene pressed on and made a three-hour film 8212; The Buried Secret of M. Night Shyamalan 8212; without his cooperation, the network said.

The Associated Press wrote about the documentary last month, prompting other media to run accounts that also stressed the supposed conflict. In a news release last month, Sci Fi said Shyamalan had tried to shut down production of the 8216;8216;disturbing expose.8217;8217;

It was all a lie and there is no buried secret, Hammer said on Friday. She couldn8217;t be reached for further comment. 8216;8216;We created a fictional special that was part fact, part fiction and Night was part of the creation from the beginning,8217;8217; she said. Shyamalan couldn8217;t be reached for comment. 8212;LAT-WP

 

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