Cooking up an idea

The idea was conceived in their college days, during lessons in strategy formulation, when the duo realised that the 8220;food industry is never really going to face any sort of recession8221;. This confidence is what made Gupta and Verma give the campus placement interviews a miss. 8220;We wanted to make housewives with good cookery skills financially independent,8221; says Verma. Says Yuvika Chejera, who is part of Poshan8217;s team of 12 housewives, 8220;I did not want my culinary skills to go waste. This is a good way to make use of my free time.8221; The women take turns, with two of them cooking in a day.

Gupta says the service, which hopes to help those who are away from their families feel at home, is 8220;a passion with a purpose8221;. Poshan has a big menu and serves up dishes that are right out of mom8217;s kitchen. There is an assortment of everyday delicacies like rajma chawal, aloo matar, tinde, torai, aloo-gobhi and simple dals. The paneer preparations are not made with heavy gravies and spices, which is how restaurants serve them. 8220;The idea is to provide food that tastes exactly like one8217;s mother would make it, taking care not to make it too oily or spicy,8221; says Verma.

In the age of grab-and-go eateries, these hygienic and nutritional dabbas, priced reasonably at Rs 55, are an ideal alternative to fast food. 8220;Convenience foods don8217;t come cheap and many are bad for health. We have proper quality check systems at the base kitchen and the distribution centres,8221; says Gupta. The base kitchen is in Patpargarj, but the distribution centre is located near Barakhamba Road, Connaught Place, for effective delivery.

The service, which primarily caters to office-goers in and around Connaught Place, delivers more than 200 well-packed boxes of food every day. Expansion plans are in the pipeline. 8220;We are going to cater to other areas in the city soon, and also introduce a dinner facility by November,8221; say Gupta and Verma.

Management gurus with a difference, they are only too happy to share the secret of their success. 8220;Do your work with dedication. We provide food and we take pride in that.8221;

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