Beating the enemy with advertisements

The campaign gives a detailed account of how the Pakistan Army, during the past five decades had precipitated a war or a war-like situation in the region. 8220;Each time the rulers of Pakistan have claimed that they had nothing to do with the conflict and that it is an indigenous freedom struggle by Kashmiris8221;.

The advertisement goes on to give the details of eachconflict and concludes with the terse statement given by White House spokesman asking Pakistan to withdraw its forces.

Incidentally, The Washington Post has carried a pro-India editorial along with the advertisement in its June 28 edition. It also published a letter written by former Pakistan Prime Minister Benazir Bhutto in its Letters to the Editor column.

The advertisement in The Washington Post alone cost 78,000, according to sources.

The combined impact of the campaign and editorial was anti-Pakistan and anti-Mujahideen. In its editorial the paper said,8220;The danger the confrontation poses arises from the newly achieved nuclear status of the two South Asian countries. In particular the reactions of Pakistan or its heads-strong generals or its struggling civilian leadership to a prospective humiliation at the hands of India makes for a pervasive nervousness.8221;