Premium
This is an archive article published on June 13, 1999

Baby8217;s day out with special software

LOS ANGELES, June 12: In the relentless quest for tomorrow's market share, software makers have been gearing their programs to ever young...

.

LOS ANGELES, June 12: In the relentless quest for tomorrow8217;s market share, software makers have been gearing their programs to ever younger computer users 8212; some of whom are not even toilet trained.

Knowledge Adventure is introducing the CD-ROM Jumpstart Baby8217; for the nine months to two years age-group. There is also Sesame Street Baby and Me one to three years and Baby Wow!.

How far can this software go?

8220;I don8217;t know. Womb ware?8221; quipped Ann Stephens, president of Reston, Virginia-Based PC Data, Inc. 8220;It was laughable to me when they came out with software for 18-month-old kids. But it sells.8221;

In 1998, some 2.5 million software units worth some 49.6 million sold for children under five years of age, compared to 1.5 million units 40m in 1997, according to PC Data.The trend started four years ago with Jump Start for kindergarten and first grade, which continued up elementary school grades and later down to pre-school. 8220;I thought that was the end of the line. But no, then came Jump StartBaby!8221; said Stephens incredulously. 8220;Only five years ago people thought children under three or four would most likely end up smearing jelly on the keyboard.8221; Powering this trend is boomer generation guilt and competitiveness, she said. Boomer parents want to show concern for their children and make sure they make the grade in school. 8220;There is no magic,8221; said Warren Buckleiter, of Children8217;s Software Revue. 8220;Your kids are not going to get into Harvard if they use a computer early. The payoff really doesn8217;t start until around three or four.8221; America Online is developing a new site for children aged two to five, while The Children8217;s Television Workshop is about to release, Baby and Me, geared for the growing market of one to three-year olds.Meanwhile, one-year-old Mathew on his mother8217;s lap in front of Jump Start Baby8217; perked up and giggled when he heard the music and saw the colorful animal images. Within minutes, however, he was lunging for pen and paper.

Internet magazine ZDTV8217;s Alice Chegiatested toddlers on Baby Wow8217; and Jump Start Baby8217;, which requires only that a child be able to strike a key. Her startling finding: don8217;t throw away those old manual typewriters.Corinne Rupert, a family psychologist, who was a consultant for Knowledge Adventure, supports the software for infants and toddlers but cautioned they should be a stimulating toy, much like a crib mobile.8220;I think an early learning experience with computers can help children develop a sense of mastery over their learning environment,8221; she said. 8220;This tool will be integrated more and more into their lives 8212; for better or worse.8221;

Buckleiter said there was no research showing early-user benefits and urges parents to use common sense before sinking possibly hundreds of dollars into software and special screens.

8212; Agence France Presse

 

Latest Comment
Post Comment
Read Comments
Advertisement
Advertisement
Advertisement
Advertisement