A glossy rehab for tattered careers

Lindsay Lohan wants you to know that she8217;s all right. Reminiscing about the series of scandals that have sullied...

Lindsay Lohan wants you to know that she8217;s all right. Reminiscing about the series of scandals that have sullied her name and nearly deep-sixed her career, she is all contrition. 8220;When I look back on this last year, it8217;s like what was I thinking?8221; she confided in the March issue of Harper8217;s Bazaar. 8220;I8217;ve learned so much, though, like learning to live my life a different way.8221;

No need to take her word for it. Images speak persuasively, and in the case of Lohan, who appears this month inside Bazaar and on its cover, they do what they can to counter the perception that she is a train wreck, yesterday8217;s news.

The cover, shot by Peter Lindbergh soon after Lohan8217;s third round in rehab for alcohol abuse, makes her look as if she had spent the last 12 months thriving on yoga and a diet of sprouts.

It is the most sophisticated of a trifecta of March magazine covers to feature the troubled star 8212; including a near-nude shot by Bert Stern for New York magazine8217;s spring fashion issue and a provocative pose for Paper, the alternative style monthly. Together the covers represent a full-court press by Lohan and her handlers to reposition her as fresh-faced and comeback-ready.

She is the latest Hollywood celebrity to seek to overcome scandal through the redemptive power of glossy fashion imagery. Last June, six months after her arrest for drunken driving, Nicole Richie modeled on the cover of Bazaar with Paris Hilton.

In September, not long after Britney Spears8217;s first go at rehab and her divorce from Kevin Federline, she vamped for Allure, the beauty magazine. Drew Barrymore, Vogue8217;s current cover girl, first graced the magazine8217;s front in 2005 when many readers still recalled her years of drug abuse. 8220;A cover on Vogue or Bazaar, I think of it as the new celebrity rehab,8221; said Liz Rosenberg, the publicist for Madonna. 8220;Some people go to Utah,8221; she said, a reference to the Cirque Lodge detox programme, where Lohan was treated. 8220;Others go to Smashbox and do a photo shoot.8221;

The audience for such makeovers is not just the ticket-buying public. The glamorous covers are also aimed at movie directors and executives8212; a very high-end head shot. 8220;A person in a position to greenlight a movie project might say, 8216;Oh, I guess she8217;s turning her life around,8217;8221; Rosenberg said.

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That is Lohan8217;s hope, her publicist, Leslie Sloane Zelnik, acknowledged last week. 8220;Her appearance on Bazaar is part of a strategic repositioning,8221; she said. It is an attempt to recast the actress as the pulled-together antithesis of the bad girl who was scolded in 2006 by a producer for failing to show up on the set of Georgia Rule.

8220;Right now I just want to find a great script, a great role,8221; Lohan said in the March issue of Paper. She is shooting Dare to Love Me, a movie about a tango star, but has not completed a movie since starring last summer in the horror film I Know Who Killed Me, which flopped.

8220;Fashion can put a calm, fresh and vital face on a recovering soul,8221; said Sally Singer, the fashion features director for Vogue.