Skinny jeans will never die, Levi’s CEO says

The denim style has been at the center of a heated debate about whether tight jeans are still on-trend. A Quartz article last year declared that “the skinny jean is officially dead,” and Gen Z has been credited with its demise, favoring looser styles.

Some industry analysts predicted a drop in demand for denim, particularly among younger shoppers. But Levi reported better-than-expected revenue, suggesting those fears might be overblown.

While skinnies are still in, Levi has seen a shift in one trend: the high rise. Bergh said demand has shifted toward lower-rise jeans in recent months, reversing the ultra-high fashions that rose to prominence in the last five years.

“Rises are now coming down,” Bergh said. “We’re not quite at hip-hugger territory yet, but the mid-rise jean is kind of the hottest item right now, and I think we’re going to continue to see the shift from high to mid, and maybe even mid to lower rises as we go forward.”

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