Global pharma major Lupin Limited (Lupin) announced the launch of Humrahi, the flagship patient support program for diabetes management to include heart health, at the Research Society for the Study of Diabetes in India (RSSDI) conference in New Delhi to include heart health . Trusted by over 64,000 enrolled patients, Humrahi is now enhanced with comprehensive support for both diabetes and heart health. India faces a growing health crisis, with 101 million people aged 20-79 living with diabetes, projected to reach 134.2 million by 2045. Cardiovascular diseases, leading causes of death globally, are responsible for 60% of adult deaths in India. By 2030, cardiovascular disease prevalence is expected to rise to 5.26%. Thus, with diabetes and cardiovascular diseases ranking among the top health challenges globally, Humrahi represents a critical innovation that combines extensive support for diabetes management along with robust care strategies for heart health. This dual focus aims to offer patients a holistic approach to health management. This launch builds on the proven success of Humrahi, which has been instrumental in guiding patients toward better diabetes management. The enhanced version now includes cardiovascular care, providing patients with insights into heart-healthy practices, regular monitoring, and expert guidance on managing cardiovascular risks associated with diabetes. "Humrahi is a unique initiative designed to improve patient outcomes by addressing one of healthcare’s biggest challenges - non-adherence to therapy. It actively supports patients in managing their conditions through value-based support and care, raises awareness, bridging gaps that often prevent adherence and, ultimately, improves health outcomes," said Rajeev Sibal, President India Region Formulations, Lupin. Kapil Dev, cricketing legend and Humrahi’s brand ambassador, stated, “Trusting Humrahi is like trusting your best teammate. It’s a reliable platform that provides consistent support for managing chronic conditions.” Dr. B M Makkar, Organizing Chairman, RSSDI said, “Humrahi stands out as it empowers patients to take charge of their own health journey with ease.” Dr. Banshi Saboo, Chair-Elect, International Diabetes Federation for Southeast Asia commented, “The program focuses on NCD through a customized unique approach highlighting the importance of education and awareness in the patient journey. It is a complete solution that we have long needed in healthcare.” Dr. Anuj Maheshwari, President Elect, RSSDI noted, “Humrahi's unique approach to ensuring patient privacy and offering tailored support and guidance makes it one of the most patient-friendly platforms experienced by us.” Humrahi, the patient support program offers bespoke counselling sessions on diet, nutrition and emotional wellbeing, complementary diagnostic tests, medication, lifestyle modification tips, and awareness about diabetes and heart health to all eligible patients. The platform provides resources such as blogs, recipes, podcasts, and videos, and supports 12 regional languages. Humrahi is available in key cities across India, including Mumbai, Delhi, Bangalore, Kolkata, Chennai, Hyderabad, Pune, Ahmedabad, and other Tier-2 and Tier-3 towns, ensuring accessibility to diverse patient groups. Humrahi is ISO/IEC 27001:2013 certified for maintaining the highest data privacy and security standards, ensuring comprehensive tools and access to care for patients. Disclaimer: This content is sponsored and does not reflect the views or opinions of IE Online Media Services Pvt Ltd. No journalist is involved in creating sponsored material and it does not imply any endorsement whatsoever by the editorial team. IE Online Media Services takes no responsibility for the content that appears in sponsored articles and the consequences thereof, directly, indirectly or in any manner. Viewer discretion is advised.
