Quest Scholars: Response by Siddharth Sapru to question for September 30

Social media is ideal for self-promotion,and it doesn’t take a lot. Daily tweets,status updates,or photos keep celebrities in the public eye. A lot of them make use of several platforms all at once so they can keep all their fans updated,even the fans who don’t use Instagram or Twitter. They’ll share their activities,their plans,and information about upcoming projects to keep people in the know.

Sometimes,for whatever reason,a celebrity falls out of favor. Just a few years ago,that pretty much spelled the end. Once people stopped talking about you,it was time to consider yourself finished with the fame game. These days,there’s hardly any such thing as “washed up.” Sometimes celebrities don’t even have to do the work themselves to get back in the spotlight

On a similar note,many celebrities also find social media beneficial in rebuilding their brand. It doesn’t always work,but celebrities who have committed some sort of faux pas in the public eye will often take to their social media accounts to apologize,explain themselves,or otherwise atone for their actions. It doesn’t always work,but when it does,it works well.

Fans are very forgiving of stars they view as humble. Because it takes a big man or woman to apologize,fans flock to those celebrities who are willing to say “I’m sorry.” As a result,they’re more likely to buy albums,see movies,and read books by those humble stars who are ready to admit that they have feet of clay.

Celebrities are brands unto themselves. SRK is a brand; MSD is a brand; AR Rehman is a brand. Whether they make music,star in movies and television shows,or write books,celebrities aren’t just people. However,they often have outside interests that make money for them too.

Siddharth Sapru

Institute: S.L.S D.A.V PUBLIC SCHOOL,New Delhi

E-mail: siddharth.sapru1@gmail.com