A newborn baby in Australia died after her mother gave birth at home using a birthing pool rented from an Instagram influencer. According to reports, the woman was said to be disillusioned with the medical system and chose a waterbirth at home on her own unassisted by a midwife. By the time her baby turned blue and she called in the paramedics, it was too late.
“Social media platforms often portray ‘Instagram-approved’ births — such as waterbirths or freebirths — as serene, empowering, and free from medical intervention. However, what’s rarely shown are the risks involved, particularly when professional supervision is absent,” says Dr Neelam Suri, senior consultant, gynaecology, Indraprastha Apollo Hospital, New Delhi.
Freebirth, also called unassisted childbirth, is when a woman gives birth without the presence of trained medical staff — not even a midwife. Some choose it for privacy, control, or philosophical reasons. In some cases, it’s combined with waterbirth, where the baby is delivered in a tub or pool of warm water.
While birth is a natural process, it can become unpredictable within minutes. What may appear normal at the beginning of labour can turn abnormal at any point during the ongoing process. Identification of a problem and taking the correct steps promptly is of immense importance for a healthy mother and baby.
Common risks during unsupervised deliveries include foetal distress due to lack of oxygen, prolonged labour, leading to complications, excessive bleeding (postpartum haemorrhage) in the mother, umbilical cord problems such as prolapse or wrapping around the neck and infection risks from non-sterile environment. Drowning or aspiration is a real threat in waterbirths if the baby inhales water before their first breath. In a hospital or with a trained midwife, these situations are rapidly recognised and managed. Without medical supervision, there can be critical delays. Unsupervised childbirths have been linked to increased maternal and foetal complications, morbidity and mortality.
Waterbirths, when done in a properly sanitised pool under trained supervision, can be safe for low-risk pregnancies. However, the “DIY” approach seen in many social media videos overlooks the importance of infection control, correct water temperature and immediate newborn assessment.
Many “Instagram-approved” births feature carefully edited, beautiful moments — but omit the emergencies. The online trend may unintentionally downplay the need for professional care. Just as we wouldn’t perform surgery by following an online tutorial, childbirth also requires expert oversight.
If you wish for a natural birth, choose a hospital or certified birthing centre that supports your preferences. For waterbirth, ensure it is conducted by a trained midwife or obstetrician with emergency equipment on hand. Avoid unassisted freebirth, especially if you have risk factors such as first pregnancy, high blood pressure, gestational diabetes, or previous birth complications. Birth is one of life’s most powerful moments, but safety should never be compromised for aesthetics or trends. A healthy mother and baby — not a perfect Instagram photo — should always be the priority.