Shark Tank India Season 2 contestant says she was trolled, was called ‘greedy and manipulative’: ‘I know my business better than a keyboard warrior…’

She wrote, “1. HATE MESSAGES. LOTS OF THEM. I’m starting to believe that we, as a country, despise women for being assertive and having opinions. In the last 48 hours, I have been called “rude,” “smug,” “manupulative,” “greedy,” , “b**ch” and “unprofessional.” Hate messages abound in my DMs, in the comments on my personal page, and even on my brands’ page. I draw attention to the gender prejudice because, in contrast, my husband, who is also the co-founder, is getting praised for his excellent negotiating skills and his smile (which I do agree with).”

She explained that it was a tough decision to not go for Peyush’s offer and strike a deal with Aman and Vineeta. Yushika added, “As a founder, I’d like to believe I know my business better than any keyboard warrior. We decided to go with Aman and Vineeta for 2% at that time since we thought they were better suited to our needs. We could have chosen Peyush if we were truly that “greedy.” In my last post, I have defended my motivations. After analysing the situation in the tank, I made a calculated choice to lower our cap from 3% to 2%, which I believe was a good demonstration of opportunity x negotiation. And for everyone asking why create a mess for 1%, please go and build your own business and only then will you realise how important even 1% is. There have been a few remarks about Sugar maybe acquiring paradyes in the future; all I’m asking is that you review our unit economics.”

Yushika added that, however, since the episode aired, their sales have doubled and they’ve seen a ’20x spike’ in traffic. ” Numerous distributors and detailers have contacted us. In the last two days, our Instagram has gained more than 9k followers.”All in all, I believe that being on Shark Tank will change the game for us and cause you to see us much more frequently moving forward,” she concluded her post.