Shark Tank India 4 judge Viraj Bahl reveals why deals fizzle out after the show: ‘Sometimes founders are there just for the marketing’
In an exclusive interview, Shark Tank India's new judge Viraj Bahl gave a peek into the operations of the business reality show. He also explained why many times deals done on the show never materialise.
Viraj Bahl talks about his stint on Shark Tank India 4 (Photo: SonyLiv Pr Team)
Viraj Bahl, the founder of Veeba, who is now a part of Shark Tank India Season 4 as a judge/’shark’ gave a peek into the operations of Shark Tank India. He also explained why many times deals done on the show fizzle out.
When asked about the public image his appearance on Shak Tank India 4 might create, Viraj responded that he has been an honest ‘shark’. He said, “I have been the most honest shark. I have corrected the founders if they said something wrong. Being a shark is also a responsibility because you cannot mislead a founder. So, I stick to being as honest as I can. I always gave them what I felt was the right answer.”
Viraj went on to express his admiration for the entrepreneurs who participated in Shark Tank India. “This year I saw that company sizes have become bigger. Multiple companies that came on the show had annual revenue between Rs 20-50 crores. Higher valuations have been asked this year. 80 percent of the founders this year have spoken about profitability over growth which is encouraging to see. People from multiple geographies have come on the show this season. People from tier 2 and 3 cities also came on the show. Passionate, hardworking, and hungry founders appeal to me the most. I like it when they are detail-oriented.”
In the past, ‘sharks’ have shared how many deals fizzle out after the show ends. Explaining why this happens, Viraj said, “Usually, when an investor invests in a company, it takes between six to 12 weeks, but we have just one hour. Sometimes the decisions we make are based on the numbers provided in the tank, but later if the numbers are inaccurate, the deal cannot be followed through. Also, the numbers change, usually when you invest in the tank, by the time your due diligence is done, the numbers go high because of the marketing they get from the show. They can go as high as 100 per cent. Maybe at that time a founder says that their business has scaled and valuation needs to be increased which the sharks don’t agree to. Sometimes a few founders are there just for the marketing and are not interested in doing the deal afterward.”
Viraj also shared how the founders who bag a deal are not given a real cheque on the show. He said, “We don’t give them a real cheque. It’s a serious letter of intent, which states that the deal will be done subject to the numbers that have been provided are accurate. Five percent plus-minus is okay, but anything beyond that can put the deal in jeopardy. Usually, we like to close the deal before it airs, but it takes between 4 and 12 weeks to close the deal.”
Viraj Bahl lastly spoke about his journey as an entrepreneur, highlighting how he deals with success and failure. He said, “There have been many low points. I am one of those unfortunate founders who shut a business. Today, I cannot be more thankful to God that the business failed, otherwise, I wouldn’t have started Veeba. But shutting down that business taught me a lesson about frugality – making the right expense at the right time. This also has contributed to the success of Veeba today. It is very important to learn from your mistakes and failures, acknowledge them, and try to move on from them. I still don’t think I have arrived. I don’t celebrate my high points. I have now started to understand mental health better, so I deal with low points by doing meditation. Earlier I used to vent to my close ones.”
Viraj will be joining Anupam Mittal, Aman Gupta, Vineeta Singh, Ritesh Agarwal, Peyush Bansal, Namita Thapar, Kunal Bahl, and others on the latest season of Shark Tank India Season 4 by the end of February.
Nawaz Javed Kochra is a seasoned entertainment journalist at The Indian Express Online, bringing nearly a decade of expertise to the forefront of cultural reporting. With a focus on the television and Over-The-Top (OTT) landscapes, he has established himself as a prominent voice in the industry, known for his high-profile celebrity interviews and insightful coverage of the Indian entertainment sector.
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Nawaz holds a Master of Arts in Communication and Journalism from Mumbai University, providing him with a rigorous academic and ethical foundation. In his 11-year career, he has navigated through several of India's leading media houses, building a portfolio that spans digital, print, and broadcast media:
The Indian Express: Currently leads coverage of TV and OTT content, producing both written analysis and popular video interview segments.
Former Roles: He began his career at the iconic Stardust Magazine and later held key positions at Zoom TV, Zee Multimedia, MissMalini, Bollywood Bubble, and Raindrop Media.
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Nawaz’s beat is characterized by a blend of exclusive access and trend analysis. His core areas of expertise include:
Reality Television: Specialized coverage of major franchises like Bigg Boss, providing behind-the-scenes insights and winner profiles.
OTT Ecosystem: Tracking the shift from traditional cable to digital streaming platforms, with a focus on web series and digital premieres.
Celebrity Profiles & Interviews: Nawaz is celebrated for his ability to foster candid conversations with industry stalwarts, from music composers like Amaal Mallik to other TV legends.
Investigative Entertainment News: Reporting on sensitive industry developments, including legal disputes and personal stories of resilience within the acting community.
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With a reputation built on years of networking and credible reporting, Nawaz Kochra is a "known face" in the Mumbai media circuit. His work at The Indian Express adheres to the publication's "Journalism of Courage" standard, ensuring that even entertainment reporting is approached with accuracy, sensitivity, and transparency. His educational background and extensive tenure across diverse media platforms provide him with the authoritative perspective required to analyze the rapid evolution of Indian show business. ... Read More