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This is an archive article published on November 21, 2014

Chaar Sahibzaade ties up with Snapdeal.com

Of late film merchandising is the new way to promote movies and expand the film's fan base

This picture is used for representational purpose only and taken from Snapdeal.com This picture is used for representational purpose only and taken from Snapdeal.com

Of late film merchandising is the new way to promote movies and expand the film’s fan base. Increasingly, more films like R.A.One, Krissh 3 have been selling movie merchandise. Now, Harry Baweja’s latest production Chaar Sahibzaade has joined the bandwagon after tying up with Snapdeal.com. Commemorating the rich heritage of Sikhism, this animated film’s story revolves around Guru Gobind Singh and his sons. To pay tribute to the compelling tale, Snapdeal.com now presents its online shoppers an exclusive collection of interesting collectibles for ardent fans. These include kirpans, swords, art work and armor sets with bows and arrows, all of which will remind you of the rich Sikh heritage.
Producer Harry Baweja, while talking about the collaboration, mentioned, “Chaar Sahibzaade is a movie that will give you an insight of the rich heritage and culture of Sikhism. The collection on Snapdeal.com is something parents will proudly buy to inculcate rich Indian values in their children.” With this tie-up, Snapdeal.com will also strengthen its antiques and collectibles segment. Consumers can buy unique merchandise such as kirpan shaped pen-drives, rare posters from the movie, unique memory games for children, pencil tops and key chains on http://www.snapdeal.com/ brand/ chaar-sahibzaade/hobbies-antiques-collectibles.

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