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Kerala Film Producers Association announce Rs 700 crore loss in 2024: ‘Only 26 out of 199 films were successful’

With the total production cost of Malayalam cinema hitting the Rs 1000 crore mark, the statement revealed that only Rs 300 crore was recovered.

Malayalam cinema producers reveal that only Rs 300 crore was recovered from Rs 1000 crore investment in 2024.

On the outset, 2024 might seem like a golden year for Malayalam cinema. Films like Manjummel Boys and Premalu opened up new avenues for the commercial reach of Malayalam cinema. Aadujeevitham, ARM and Aavesham capitalised on it, and films like Kishkinda Kaandam, and Sookshmadarshini capped off a seemingly positive year for Malayalam cinema. However, the Kerala Film Producers’ Association painted a slightly different picture.

In a statement, the association revealed that out of the 199 Malayalam films that hit the screens in 2024, only 26 films can be considered a success. With the total production cost hitting the Rs 1000 crore mark, the statement revealed that only Rs 300 crore was recovered. The makers believe that the almost Rs 700 crore unrecovered money is also due to the increasing production cost for films, especially the actors’ salary.

ALSO READ | From Aattam and All We Imagine As Light to Aavesham and Bramayugam: 9 Best Malayalam films of 2024

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Manjummel Boys, Aavesham, Premalu, Aadujeevitham and ARM were the only entrants in the Rs 100 crore club, with the Soubin Shahir-backed film amassing almost Rs 242 crore. Other successful films included Kishkinda Kaandam, Guruvayur Ambalanadayil and Varshangalkku Sesham entering the Rs 50 crore club.

It was also the year of re-releases with many films, including Manichitrathazhu and Valiyettan, hitting the big screens again. However, even though Mohanlal might have had a disappointing end to 2024 with his directorial debut, Barroz, it is only Devadoothan and Manichitrathazhu that were successful at the box-office in its re-release.

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Kerala Film Producers’ Association also emphasised the need to bring audiences back to theatres, and if 2024’s trend is anything to go by, it means that the audience would flock to the theatres for content, and not the star cast. The success of small scale films meant that keeping production costs in check would fare well for the industry. In fact, it is also argued that 200 films a year isn’t something that would work in the long run for the industry, which doesn’t have the market of its neighbouring industries.

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With the Producers’ Association not mincing their words at all about what is needed to be done in Malayalam cinema for a much better 2025, maybe the tides will turn for the better.

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