Indian potential has yet to be discovered: Shruti

Indian audience has evolved to a great extent to like the content available on the channels like HBO.

Without the kind of evolution that has happened to the English channel viewers in India we would not have survived the way we did.

Subtitles have been introduced looking at the Indian audience in mind.

To what extent has the Indian potential been realised?

Despite the tremendous breakthrough achieved by the English entertainment channels,the Indian potential has yet to be discovered,in the true sense of the word.

Who do you think is your biggest competitor in India?

Though we compete with Star Movies in the Indian market,the real competition is to get what the viewer wants to watch.

Out of advertisements and viewership,what is the bigger drive for content on HBO in India?

Advertisements do play an important role,but,ultimately it is Indian viewer who decides or defines the content.

What is the importance of HBO Originals for the channel?

HBO originals sets apart the channel from others available in that space. HBO’s original series programming has earned a honorable reputation both in the industry and among viewers for its high quality,world class productions.

The Pacific exemplifies this and its launch soon after its international premiere will surely be welcomed by the Indian viewers.

How do you look at the business for HBO in India compared to the global business for the channel?

Speaking of the present,we are small but extremely important because of the potential we have in this country.