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Vivek Agnihotri says Pathaan’s success is ‘the victory of the age-old, exploitative, nepotistic system’: ‘They’ll go back to believing that audience is an idiot’
Vivek Agnihotri said Shah Rukh Khan's Pathaan 'worked purely because of the charisma, the fan following of Shah Rukh Khan'.

Vivek Agnihotri recently spoke about the success of Pathaan on The Carvaka Podcast. While he credited Shah Rukh Khan for the success of Pathaan, The Kashmir Files director added that after the success of the film, “they will go back to their fundamental beliefs that audience is an idiot and you just need star power and lot of marketing hype to make a film successful.” By they, he presumably meant the popular mainstream filmmakers of Hindi cinema.
Vivek said that since the Hindi film industry was struggling for a hit in the months prior to Pathaan, they were looking for rooted content-based films but after Pathaan, everything has changed. “After Pathaan, I have a feeling that everybody will fall back to the same old system because Pathaan’s success is the success or in today’s environment I would choose the word victory. It’s the victory of the age-old, exploitative, nepotistic top-heavy system.”
Vivek Agnihotri added that Pathaan’s promotions turned into a “political campaign” and said that “aajkal films political campaign banne bhi lagi hain (these days films are a political campaign).” He then said that the SRK starrer’s success should also be credited to those who threatened to boycott it and made “stupid statements” about the film. “Pathaan worked purely because of the charisma, the fan following of Shah Rukh. The way he marketed it, the way he took it on his shoulders ‘that, okay it’s my film and I am responsible for it’ which is pretty good. I also think that some credit should also go to people who were making stupid statements against the film and people who were unnecessarily protesting and asking for boycott and these are different people from regular ‘Boycott Bollywood’ gang,” he said. The filmmaker added, “There were also some violent factors who were saying we’ll burn this, we’ll burn that. They also contributed to this. And obviously our media channels.”
Idiots can listen to an out of context, 25 sec clip and People with Substance can listen to full podcast here: https://t.co/zfd1yfVKjd https://t.co/KdlDvG7hKG
— Vivek Ranjan Agnihotri (@vivekagnihotri) February 14, 2023
The part where he seems to be praising Shah Rukh is being widely circulated on social media. Vivek had previously criticised Pathaan song “Besharam Rang” while it was in the midst of a controversy. Clearing his stance, Vivek shared on Twitter, “Idiots can listen to an out of context, 25 sec clip and People with Substance can listen to full podcast here.”
Pathaan has made Rs 953 crore at the global box office so far and is still minting money.
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