Housefull 5 Box Office Collection Prediction: Will the latest Housefull movie end Akshay Kumar’s streak of duds? Film projected to earn Rs 200 crore

“Does Akshay Kumar’s brand value still hold as strongly as it once did?”

Sharing his thoughts on the same, film exhibitor Akkshay Rathie said, “Akshay’s brand value, of course, can pull the audience to theatres. It hasn’t been the greatest run in recent times, but it’s just a question of one film that will turn the fortune around. It has happened to so many actors. Before Wanted was released, Salman Khan had a few films that didn’t do well, but after Wanted, there was no looking back. Even Shahid Kapoor had 10 films that didn’t work till Sooraj Barjatiya’s Vivah happened; after that, he had a thriving career. For Akshay, it’s a question of one film, and hopefully Housefull 5 is that film which might make his fortune turn.”

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Trade expert Joginder Tuteja added, “Akshay’s brand value when it comes to this franchise is impeccable. Sajid Nadiadwala has delivered four successes in a row with Housefull, so the fifth part is a very hot property. The songs have done well, trailer has worked well, of course there is a Eid factor, but as seen in the past, holiday or no holiday, if the film is something the audience is waiting for, then it will definitely take a good opening, and that will be the case here as well.”

Akshay Kumar’s recent trajectory at the box office

While it is a fact that Akshay Kumar hasn’t had a great run at the box office lately, experts offer a different perspective. When asked if it is fair for makers to tag films as hits when they don’t even manage to recover the production budgets, Akkshay Rathie said, “It’s not like Kesari 2 and Sky Force haven’t worked. They have done a certain number and earned a lot of respect and love from the audience. Housefull 5 comes from a known commercial property. The franchise has always delivered numbers and earned lots of love and loyalty over its last four editions. And, a recovery of a film happens not just from the box office, but also from the sales of OTT, satellite, etc, which are very often ensured by the stardom and popularity of the lead actor. That is something Akshay Kumar continues to do even today.”

“We should not look at just the box office, but total recoveries of the film through all the avenues of monetization. As long as the people who have invested the money have a positive return, then it’s all good,” Akkshay added.

Joginder said, “Who says these films didn’t work? Of course, Sky Force did take one of the better openings of the year, and Kesari 2 has done well. For a niche film like that, it’s a bona fide success. I am very surprised if one has a perception that these films haven’t worked.”

Expectations from Akshay Kumar and Housefull 5

While Akshay still seems to have the charm to bring audiences to theaters, the Housefull franchise in itself is also quite powerful. Sharing what is expected from the Housefull 5, Akkshay Rathie said, “In Housefull 5, it’s not just Akshay Kumar’s brand equity but also the franchise. Given the trailer, the cast, and the setup, I am very confident that the film will open to great numbers. If the reports are great, and the film is entertaining like the other parts, I am sure it will go on to do great numbers. Imagine a cast that is such an eclectic mix of people, it’s one of the most exciting lineups I have seen in a while. I would be fairly disappointed if Housefull 5 doesn’t do a minimum of Rs 200 crore at the box office. It has the potential to entertain the audience.”

 

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Joginder Tuteja added, “People have been waiting for Akshay to come up with a hardcore commercial film, and this will be that. My indication is that after Chhaava, this will be the biggest success of the year so far.”

Housefull 5 has been directed by Tarun Mansukhani and produced by Sajid Nadiadwala. The film stars Akshay Kumar, Abhishek Bachchan, Johnny Lever, Fardeen Khan, Shreyas Talpade, Dino Morea, Nana Patekar, Jackie Shroff, Sanjay Dutt, Ranjeet, Chunky Pandey, Nikitin Dheer, Nargis Fakhri, Jacqueline Fernandez, Soundarya Sharma, Sonam Bajwa, Chitrangda Singh, and more. It is slated to be released on June 6 in theaters.