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This is an archive article published on August 12, 2022

Aamir Khan’s Laal Singh Chaddha being review-bombed on IMDb, scores 4.2/10 rating

Aamir Khan and Kareena Kapoor-starrer Laal Singh Chaddha is apparently being targeted on IMDb, after weeks of sustained boycott campaigns.

Laal Singh Chaddha, Laal Singh Chaddha release date, aamir khanLaal Singh Chaddha was released on August 11. (Photo: Aamir Khan Productions)

Aamir Khan’s Laal Singh Chaddha is seemingly being review-bombed on IMDb. The website is notorious for being extremely easy to manipulate, despite the changes that it has introduced over the years to its audience rating system. Currently, Laal Singh Chaddha has an average rating of 4.2/10, but evidence of the rating being tampered with can be seen in the large number of 1-star reviews that it has received; this has long been considered a tell-tale sign of manipulation.

With nearly 52,000 votes counted, Laal Singh Chaddha has received nearly 13,000 5-star ratings and nearly 33,000 1-star ratings. If you were to further break down the trends by demographic, men have been considerably more critical of the film as compared to women (3.3 for men as compared to 4.2 for women). Men over the age of 45 have been the least kind to the film, while women over the age of 45 have been the most favourable.

Laal Singh Chaddha, the Hindi remake of the Hollywood classic Forrest Gump, was released in theatres on Thursday on the back of sustained boycott campaigns against it. Both Aamir and his co-star Kareena Kapoor Khan have asked the audience to give the film a chance.

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But early box office reports don’t paint a positive picture. The film — produced on a hefty budget and filmed over three years — made Rs 10.7 crore on day one of release, as per early estimates, claiming the top spot but failing to outperform Aamir’s previous release, Thugs of Hindostan. Reviews have also been less-than-positive. The Indian Express’ Shubhra Gupta wrote that it picks up the pace towards the end, but criticised Aamir’s central performance.

The most recent example of review-bombing on IMDb was the Disney+ series Ms Marvel. IMDb’s official position on rating manipulation is as follows: “There is no foolproof way to verify that users have actually seen the movie that they are voting for, or that the vote that they are casting is what they really think about it. We depend on and expect our users to be truthful and only vote on those movies that they have personally seen. We are aware that there are people who may vote for the sole purpose of trying to lower the rating for a movie (this happens both ways — there are just as many people who try to inflate a vote). We have several safeguards in place to automatically detect and defeat this type of ballot stuffing: even though we count and display all unaltered votes in the rating breakdown, we apply several countermeasures against all attempts to skew the rating and the weighted rating you see displayed on the site already takes all of the above into consideration.”

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