Pillai Institute of Management Studies and Research organises seminar on digital marketing; key takeaways

Sadashiv Pal, the speaker at the seminar and SEO Manager at Sogolytic, provided insights on digital marketing.

A seminar on Navigating Digital Marketing with Hunarho: From Likes to Leads was held at Pillai University (Image credit: Pillai University)

The Pillai Institute of Management Studies and Research conducted a seminar on ‘Likes to Leads: Navigating Digital Marketing with Hunarho’. The seminar provided insights into the realm of digital marketing. Ajay Srivastava is the founder of Hunarho. It is an online learning platform providing a diverse array of learning resources and jobs and internship opportunities.

The seminar, according to a statement by the Pillai Institute of Management Studies and Research (PIMSR), proved to be a valuable experience for attendees. It provided a comprehensive understanding of transitioning from likes to leads. Sadashiv Pal, the speaker at the seminar and SEO Manager at Sogolytic, provided insights on digital marketing and a motivational video showed by him served as catalysts for inspiring individuals to harness the power of digital marketing effectively.

The event, the statement added, not only showcased the expertise of Hunarho but also ignited a renewed enthusiasm for strategic and impactful digital marketing practices.

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Key takeaways from the seminar

A strategic approach to digital marketing: Pal emphasised the importance of a strategic approach to digital marketing, highlighting the need to move beyond acquiring mere likes and focusing on converting them into meaningful leads.

Hunarho’s unique perspective: The session shed light on Hunarho’s unique perspective on digital marketing, emphasising a holistic understanding of consumer behavior, market trends, and innovative technologies.

Conversion optimisation strategies: Practical tips and strategies were shared to optimise the conversion process, demonstrating how businesses can turn online engagement into tangible leads and sales.

Data-driven decision-making: The significance of data-driven decision-making in digital marketing was underscored. Pal elucidated how analytics and metrics play a pivotal role in refining marketing strategies for better outcomes.

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Engaging conclusion: The session concluded on an uplifting note with a motivational video, instilling a sense of purpose and determination among the attendees. The video served as a powerful reminder of the potential within the digital landscape and the impact effective marketing can have.

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