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Monday, May 16, 2022



The office beckons. Time for your sharpest ‘power casual’

April 30, 2022 2:13 pm

Welcome to the new world — and marketing-speak — of work clothing

How social media live streaming, videos helped brands stay afloat in the pandemic

December 23, 2021 11:57 am

From sarees, kurtis and other pieces of clothing, to accessories, home-decor pieces and even books -- the videos get good traction, allowing people to select a product, as opposed to actually going to the store and buying them

These courses on retail management, digital marketing available for free at SWAYAM

January 26, 2021 5:57 pm

Those studying commerce, retail, marketing, business, or related field will have to study newer courses to stay abreast with the industry. Here is a list of top courses offered for free in the field.

Older people may have spending power but are ignored by ageist marketing, says report

September 23, 2019 1:38 pm

The report says the demographic of older people is shunned and caricatured in marketing images, perpetuating unrealistic stereotypes and contributing to age discrimination.

Underwear ads lose the macho: How marketing embraced real men

September 09, 2019 12:09 pm

These days, more and more advertisers are telling men they don’t need to be the buffest or most interesting man in the world, just themselves.

Enabled by consumerism

June 10, 2015 12:01 am

Attempts to impose an illiberal social agenda on a young and consumerist society will fail.

IIM Lucknow achieves 100 pc placements of biggest batch

November 07, 2013 3:32 am

That,despite the gloomy economic situation. Last year too,it had achieved 100 pc placements.

Modi focuses just on marketing: Gehlot

September 10, 2013 4:56 am

Rajasthan Chief Minister Ashok Gehlot on Monday lashed out at his Gujarat counterpart Narendra Modi saying the BJP leader focuses just on marketing and a visit to the state will “expose” the tall claims made by him.

Shelving Memories

March 05, 2013 12:02 am

First Manney’s,then TwistNTales and now Book World — popular bookshops in the city are closing business and drawing the curtains on an era.

Express Clinic

July 23, 2012 2:08 am

Himanshu Kalra works with an Infrastructure company. He stays with his wife Shruti in delhi. During the start of his career he availed of credit cards for his lifestyle expenses