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72% of employers to hire freshers in HY2; most in e-commerce, tech start-ups: Report

Seventy-two per cent of employers intend to hire freshers in the latter half of 2024, with strong demand in e-commerce and tech start-ups. Industry-academia collaboration is also emphasized to better align skills with market needs, according to the TeamLease EdTech report.

FMCG top recruiter for freshers, Bangalore leads in hiring: Career Outlook ReportKey product segments like dairy, RTE (Ready-to-Eat) foods, frozen meat, and snacks are creating job roles in supply chain and market research. (Express Photo/Representational Image)

Seventy two per cent of employers intend to hire freshers in the coming months according to a report released by TeamLease EdTeach, a learning and employability solutions provider. The report titled ‘Career Outlook Report HY2 (July – December 2024) was based on a survey of over 603 companies across India conducted between April and June 2024.

This intention to hire fresh graduates, according to the report, indicates a positive trend in the job market for new graduates.

The 72% hiring intent represents a four per cent increase from the previous half-year and a seven per cent rise compared to the same period in 2023, suggesting a gradually improving employment landscape for fresh talent.

“The increase in hiring intent for freshers is an encouraging sign. It reflects growing confidence among employers and presents valuable opportunities for fresh talent entering the workforce,” said Shantanu Rooj, Founder and CEO of TeamLease EdTech. 

As per the report, the top three industries with the highest hiring intent for freshers are e-commerce and technology start-ups, engineering and infrastructure and retail with 61 per cent, 59 per cent and 54 per cent of employers in these sectors planning to recruit, respectively. 

Among the cities, Bengaluru leads with 74 per cent of employers intending to hire freshers, followed by Mumbai at 60 per cent and Chennai at 54 per cent. 

In terms of job roles, full stack developer, SEO executive, digital sales associate, and UI/UX designer have emerged as the most in-demand positions for freshers. Employers are particularly seeking candidates with skills in cybersecurity, cloud computing, data analytics, and search engine optimization. 

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Industry-academia collaboration, degree apprenticeships

The report also sheds light on the growing importance of industry-academia collaboration. 70% of employers suggest enhancing curriculum with experiential learning, while 62% advocate for industry-academia partnerships to better align academic training with industry needs. 

Additionally, degree apprenticeships continue to depict stable demand. Manufacturing leads with 25% of employers planning to hire degree apprentices, followed by Engineering & Infrastructure at 19%, and Construction & Real Estate at 11%. Among cities, Bangalore shows the highest intent to hire apprentices at 25%, followed by Chennai at 21% and Mumbai at 16%.

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