PM Narendra Modi Mobilisation of beneficiaries has been a significant strategy of the BJP in its electoral politics. Party leaders admit that “beneficiary politics” has helped the BJP reach out to people beyond the caste lines and the party now wants to take it to a different level. All the state BJP units have been asked to set up a call centre in each Lok Sabha constituency from where the party workers would reach out to the beneficiaries of the welfare schemes initiated by the Narendra Modi government. These call centres have to be set up in October itself, they have been instructed. The volunteers will directly get in touch with the beneficiaries and their family members to seek their support for PM Modi’s return to power in 2024. These call centres will work for the party candidates in the Assembly elections too, sources said.
With the BJP fielding Central leaders in the Madhya Pradesh Assembly elections, many party MPs in poll-bound states have stepped up their election work on the ground. In Chhattisgarh, where the BJP had dropped all the sitting MPs in the 2019 Lok Sabha elections, party leaders said they are ready to be pushed to the battlefield any time. The second list of candidates in the state is expected to be released before Prime Minister Narendra Modi’s September 30 rally in Bilaspur. As the time between September 29 and October 14 is considered to be inauspicious (Pitra Paksha) for new beginnings, party leaders say the list would come out before the rally.