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This is an archive article published on December 18, 2022

Twitter CEO Elon Musk responds to Indian handles complaining of ‘shadow ban’ and drop in their reach

Elon Musk responded to Pune-based author Shefali Vaidya's claims of 'shadow ban' and said he would investigate the matter.

Twitter, Twitter news, twitter press freedomJournalists and activists alleged that Twitter was limiting the reach of users due to their ideology and said the same ecosystem before Musk was still dominating the social media platform. (File)
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Twitter CEO Elon Musk responds to Indian handles complaining of ‘shadow ban’ and drop in their reach
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Twitter CEO Elon Musk has responded to Indian users complaining of “shadow bans” and a drop in their reach, and promised to investigate their grievances.

Journalists and activists alleged that Twitter was limiting the reach of users due to their ideology and said the same ecosystem before Musk was still dominating the social media platform.

“Interesting. This seems to have happened in every country,” Musk said Saturday in response to the tweet by journalist Rohan Dua.

Replying to a tweet by one Vijay Patel in which he had alleged that his tweets were not getting sufficient reach due to mass reporting, Dua had tweeted, “Saw your tweet for first time after Gujarat elections. @elonmusk must be informed how @twitterindia employees are still offering best salon & spa services to Left Liberal gang and stopping our reach to ensure we dont rally behind Musk team. Same ecosystem before Musk dominating.”

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On Sunday, Shefali Vaidya, the Pune-based author who often courts controversies with her comments and stands on issues, posted a similar complaint against the microblogging site, alleging her reach had been killed and that she had been “shadow-banned” for months.

Tagging Musk, Vaidya said, “It is time to quit @Twitter for me. Despite being a @verified ID, my reach has been kiIIed. Followers are not seeing my tweets, I have been shadow banned for months, and my follower count is decreasing daily, despite new follower notifications.”

Within 90 minutes of this, Musk responded to the tweet and promised that he would “investigate” the matter.

Since taking over as Twitter CEO in the last week of October, Musk reportedly cut the company’s workforce in half and changed the microblogging site’s policy concerning verified accounts.

The rumbling at Twitter and resultant chaos have caused many users to leave or at least threaten to leave, in recent weeks. Other similar social media platforms, including Mastodon, Tumblr, Clubhouse and T2, are trying to make the most of this opportunity.


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