Maruti launches microsite

After the Tata Motors Nano interactive website,which became a huge success with over 30 million hit,now Maruti Suzuki India Limited has launched a microsite http://www.marutisuzukiritz.com-to commemorate the upcoming launch BS-IV compliant passenger car,Ritz,on May 15.

Key features of the interactive Ritz microsite include a countdown ticker showing the time left for Ritz to arrive,a fun online viral to watch and enjoy,interesting screensavers and car wallpaper and a teaser that shows the shape of the car bit by bit when the cursor is moved over it. These features apart,the microsite has multiple games and puzzles. The site also offers prizes such as trolley bags,Puma T-shirts,and Ritz desk sets. There are two personalised sections titled ‘Share a moment’ and ‘Read a moment’,where surfers can contribute and read about other people’s fun car experiences. If entries are selected,the writers will win special Ritz merchandise.

Ritz is a hatchback,positioned in the premium A2 market segment with a European design and is positioned at the premium-end of the compact car market. The car will be available with two different engine options: 1.2 litre,four-cylinder,85PS petrol engine and the1.3 litre,16-valve DDiS,75PS diesel engine.